Rare Elements Hair Care

Rare Elements began as a simple and distinct hair collection, and has quickly become one of the most respected names in hair care. This exotic and unique brand was not just created for luxury as much as it was a necessity. Former salon owners John Amato of Amato Hair Studio and model Teri LaVerne, experienced firsthand the effects caused from the styling demands the beauty industry puts on the condition of the hair. Their passion to finding an alternative to camouflaging the damage with the temporary fix of synthetic ingredients caused them to boldly push forward and revolutionize the hair care industry. This new take on hair care would bridge the gap between salon-professional and natural hair care lines by ultimately proving that you don't have to sacrifice performance when it comes to using natural ingredients. Together they set out to perfect and simplify the daily regime and developed a customized hair care system that would impart the scalp and hair with the proper nourishment it needs. The condition of the hair is improved through the perfect fusion of natural ingredients that help restore moisture, stimulate, protect, repair and strengthen the hair from the inside out.

Mission

High Performance Natural Hair Care

Founded : 2008